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What is EWG?

The Environmental Working Group (EWG) is an independent, non-profit organization that gathers and shares information to protect human health and the environment. They have their Skin Deep® Cosmetics Database that scores skincare products based on the hazards associated with their ingredients as well as their EWG VERIFIED™ certification that certify products meet their strictest standards for health and transparency.

Discover our products

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Hair care

Shampoo

Our EWG VERIFIED™ shampoos meet EWG’s strictest standards while being vegan and made without any of EWG’s ingredients of concern. Our hair care products, which are mostly plant and mineral-based, are safe for your skin and your family’s.

ATTITUDE showering with leaves bar

Body care

Body wash

Give your skin a break with the gentle plant and mineral-based formulas of our body wash. They are made with safe ingredients, which are EWG VERIFIED™, so you know they’re all free and clear from ingredient of concern.

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Body care

Deodorant

All our deodorants are EWG VERIFIED™, so they meet EWG’s strictest standards not to contain any ingredient of concern. Formulated with mostly plant and mineral-based ingredients, they provide long-lasting protection without the use of any aluminum.

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Body care

Hand soap

Our hand soaps all carry the EWG Verified™ seal, so you can be reassured: they do not contain any ingredients of concern according to their scientists. All you'll be left with are cleaned, soft and moisturized hands.

EWG – a valuable ally

Our R&D team bases their selection of ingredients on Environmental Working Group (EWG) assessments. We’re proud to work with an independent, trusted organization that share our commitment not to use any ingredient of concern in everyday products.

Independent lab testing

For our products to be EWG VERIFIED™, we must submit a significant amount of information about ingredients contained in our products. From raw materials sourcing to finished products, we ensure that they do not contain any contaminants or toxic substances known by the EWG.

Our EWG VERIFIED™ products

Among our beauty products, the Oceanly™, leaves bar™, Super leaves™, oatmeal sensitive natural care, Blooming belly™, little leaves™ and baby leaves™ lines all display the EWG VERIFIED™ seal and show up as green for low health and hazard risk in EWG’s Skin Deep® database.